You raise a good point, and I agree it is a sad state of affairs that there are courses out there that do not warrant their asking price. Any time I am going to walk into a pro shop and pay the full asking price, then I expect to get full value for my money. For example, the asking price for the Charlotte golf links is $59 on a saturday. But the range balls are from 1923, and the practice chipping green is 2 circles of rough with a flag sticking out. So even before you tee off, you already start wondering where your $59 went to. But then on the other hand, you have Ballantyne office park, I mean Resort, which charges around $80. Even though the conditions are always top notch, the rounds take 5 hours, you get pestered by the employees (was asked what my tee time was 4 times last time I played th! ere from when I got out my car to just before I tee’d off), and then the course is an office park with a golf course squeezed in. The other problem is that courses don’t seem to adjust their prices based on current conditions, I have played good courses, where I have asked what the greens are like, and told they are great, to go out and find they were aerated a few days ago. So, some of it might be people having unrealistic expectations of what they should get when paying the full price, and the other side might just be that many golf courses don’t provide the quality you expect to be paying for.