Yep, it’s all based on the laws of supply and demand. The courses will charge whatever people are willing to pay. When play starts to diminish, rates will come down. If play increases, rates will increase. As long as gross revenue is stable, the prices will be whatever the market will bear. The most popular time to play is Saturday morning, and that’s true for me. That’s why all courses offer discounts, EXCEPT for Saturday morning! There is a lot of research performed by course management to determine rates. That’s a long-winded way of saying that you can either pay or play somewhere else.